Welcome to Agentic Brand & Message QA thatchecks every claim in a campaign against the record that owns it.
At volume a brand fails in small ways: the old tuition figure, the ranking that changed, the tone that drifts. Risely's agents read every message first, and the brand lead rules on every correction.
March campaign · voice and facts
checking 0/14
corrected to March 8
refreshed from the current outcomes file
rewritten to the register the brand guide sets
A moved deadline is one edit in the record and a dozen in the drafts.
The registrar changes the deposit date, and the campaign already written keeps the old one. Risely's agents re-read every message against the calendar and draft the correction where the date is wrong.
One edit, everywhere it appears
the registrar moves the deposit deadline to March 8
every message in the campaign re-reads the calendar
three still carry March 1, in three different offices
each message gets one correction that cites the calendar
A family who reads two deadlines from one university believes neither.
Every claim belongs to an office, and the office owns the number.
The career office publishes the outcomes file, so the placement line is checked against the career office. Risely's agents attach the file and the date to the draft, and marketing stops publishing a different number from institutional research.
Whose number is it?
in the template
A placement claim carried over from the 2024 outcomes report.
The career office publishes the current file, and the career office owns the number.
what ships
The current figure, with the file and the date it came from attached to the draft.
Marketing and institutional research stop publishing different numbers about the same graduates.
Six writers, one register.
Scarcity pressure creeps into admissions writing when a deadline gets close. Risely's agents catch it per message rather than per quarter, and rewrite it into the register the brand guide already sets.
Voice drift gets caught per message
message 11
written
“Act now. Seats are going fast.”
the rule
the brand guide rules out scarcity pressure in admissions writing
rewritten
“The class is filling. Here is the date your decision is due.”
A brand is the sum of the small things somebody checked.
Corrections arrive as suggestions.
Risely's agents show the line as written beside the line proposed, with the record the change rests on. The brand lead accepts it, edits it, or keeps the original, and the decision stays on the campaign record.
Corrections arrive as suggestions
Risely's agents never rewrite a message behind the writer who wrote it.
One thing moves. The campaign re-checks.
A moved deadline, a refreshed outcomes file, a tuition rate the board just approved, a program that changed its name. Any of them makes a drafted message wrong, and every one runs the same way.
The registrar moves a deadline
March 1 becomes March 8
Every drafted message re-reads
fourteen messages in one pass
Three still carry the old date
each correction cites the calendar
The brand lead accepts them
one queue, one review
The wrong date never reaches a family
from any of the four offices
What changes, and how it runs.
Claims stay true at campaign volume
Every fact points at the office that owns it.
Six writers sound like one institution
Voice drift gets caught per message rather than per quarter.
The writer keeps the last word
The brand lead accepts, edits, or rejects every correction.
The technical read
Connects read-only to your CRM, SIS, brand guide, and published files to start
A brand lead rules on every correction
Every action lands on an append-only log
Runs alongside what you have. Nothing rips out.