Welcome to Agentic Campaign Builder thatbranches one journey on what each record says.
Eleven thousand names used to get the same five emails. Risely's agents draft one journey, branch every send on the record, and hold each branch for the marketing director's signature.
Fall inquiry journey · drafted
routing
Fall pool
11,400
names from the audience that composed them
Welcome · day 2
one send
signed by a counselor and sent from a counselor's address
Then the record decides. What does it say?
Cadence guard · aid letters post this week for 214 students, so their first send holds until each letter lands.
The stall picks the message.
A student started the application and stopped at the transcript step nine days ago. Risely's agents draft the send that answers exactly that step, and the draft waits for a person.
Branch 4 · application stalled
9 days
What the record says
Started the application on the twelfth and stopped at the transcript step.
What the branch drafts
“Your application is saved and nearly done. The transcript is the only step left, and we can request it from your school. Want us to?”
held for the marketing director
A send waits until the news it depends on lands.
Aid letters post Wednesday, so the branch that talks about aid holds until Thursday. Risely's agents read the aid office's calendar, and no family reads about a letter they have not opened yet.
Cadence guard
Branch send scheduled
the aid-timeline message is drafted
Aid letters post
214 students hear from the aid office
The send goes out
after the letter, never before it
A campaign that congratulates a family on aid they have not read yet is worse than silence.
The reply lands where a counselor will read it.
Marketing sent the message, and the counselor owns the answer. Every open, reply, and hand-off posts to the same record, so the next conversation starts where the last one ended.
The send lands on the record
from the counselor's address, after the signature
the same day
“can you request it from my high school?”
to the counselor and logged on the record
Marketing sent it, and the counselor owns the answer. Both read the same record.
Every branch change is signed, and the signature stays.
Risely's agents draft the change and name the condition that prompted it. The director approves, the campaign record keeps both, and anyone can ask why a family got a message.
Campaign record
append-only
Anyone can ask why a family got a message and read the answer in one place.
One thing moves. The journey re-routes.
A missing transcript arrives, an aid letter posts, a deposit clears, a family asks a question. Any of them changes the next send, and every one runs the same way.
The transcript arrives
the step that stalled her clears
The branch re-evaluates
she leaves the stalled path
The next send is redrafted
deposit timeline, not transcript help
The director approves the change
one branch, one review
The counselor reads it on the record
before the next call
What changes, and how it runs.
Every send names the reason it fired
The branch cites the condition on the record that chose it.
Stalled applications get finished
The step that stopped a student becomes the next message.
Everyone reads one campaign record
Marketing, admissions, and the aid office work from the same journey.
The technical read
Connects read-only to your CRM, SIS, and aid calendar to start
A marketing director approves every branch
Every action lands on an append-only log
Runs alongside what you have. Nothing rips out.