Welcome to Agentic Channel Attribution & CAC thatprices every channel by the students who enrolled.
Marketing buys clicks and enrollment counts students, and nothing joins them. Risely's agents follow every inquiry to the seat it became, so each channel's cost divides by what it actually produced.
Spend to seat · this cycle
joining the path
Last click defunds the channel that opened the relationship.
A regional school visit in the fall started this student, and a paid search click in March finished her. Risely's agents keep the whole path on one record, so the opener gets judged as an opener.
One seat and the path that produced it
last click says
Paid search produced this student, and the school visit produced nothing.
the record says
The visit opened it and the search closed it, and the ledger names both.
The cheapest inquiry can be the most expensive student.
Paid search fills the file and transfer partnerships barely touch it, yet the partnerships seat students for a fraction of the cost. Only a record that follows every click to its seat can show the difference.
Inquiries bought, seats produced
same cycle
The spread between them is what last-click attribution was hiding.
Risely's agents draft the move. The director spends the money.
At each channel's own cost per seat, sixty thousand dollars fills far more seats on one side of the ledger than the other. The draft arrives beside the numbers that produced it, and it waits.
The reallocation
drafted, not done
move $60K from paid search to transfer partnerships
at each channel's cost per seat, the same dollars fill 74 seats where they filled 31
for the marketing director, beside the ledger it came from
in the ad tools the team already runs, once the director says yes
Risely's agents draft the move from the joined record. The director decides whether the money goes.
An attribution argument is usually a definition argument.
What counts as enrolled, what counts as spend, and how long first touch survives. Risely's agents hold the definitions the cabinet agreed on and apply them the same way every cycle.
Agreed before the cycle opens
An attribution argument is usually a definition argument. Settle the definitions once.
One thing moves. The ledger re-prices.
A deposit, a melt, a late invoice from an agency, a channel that starts mid-cycle. Any of them changes what a seat cost, and every one runs the same way.
A deposit posts
one more seat lands on the record
The whole path gets credited
the opener and the closer, both named
Every channel's cost per seat recomputes
including the one nobody was measuring
The shift is redrafted
same dollars, different channel
The director moves the money
in the ad tools the team already runs
Agentic Channel Attribution & CAC never works alone.
What changes, and how it runs.
Budget follows enrolled students
Each channel's cost divides by the seats it actually produced.
Openers stop getting cut as closers
First touch survives the channel that finished the job.
Everyone agrees on one number in advance
The chief financial officer and the marketing director argue from the same ledger.
The technical read
Connects read-only to your CRM, SIS, and ad platforms to start
A marketing director approves every budget shift
Every action lands on an append-only log
Runs alongside what you have. Nothing rips out.