Own the unit economics of every student.
Winning one student costs $2,840, serving one costs $1,120 a year, and one who persists returns $62,800. Risely's agents defend that math at every seam.
One student, unit ledger
Cost to acquire
enrollment funnel, fully loaded
−$2,840
Cost to serve, year one
advising · registrar · aid
−$1,120
Net tuition, four years
enrollment through completion
+$58,400
Giving relationship
projected by advancement
+$4,400
lifetime value
~$62.8K
cac : ltv
1 : 22.1
The money runs in a loop, and the loop leaks.
Melt burns the acquisition before day one, attrition cuts the return short, and the two leaks live in different offices, so nobody owns the loop.
Three levers move the net number.
Acquire smarter.
Intent scoring reads every inquiry against the students who actually enrolled, so the junk-list spend stops.
cost to acquire falls
every $2,840 lands on a student who arrives
Lose no one you paid for.
Risely's agents defend every deposit through the summer, and each save keeps the seat's whole return.
one melt save
$2,840 preserved · $62.8K unlocked
Serve more with the same team.
Risely's agents carry the follow-through in advising, the registrar, and aid, so cost to serve stops scaling with headcount.
32×
more students reached by the same team
cost to serve falls
$1,120 a year stretches across more students
One student's revenue fits on one record.
Retention
Risk Model
A sophomore drop leaves her schedule at 11 credits, below the 12-credit load her institutional grant requires. The warning lands the week the registrar posts it.
Advising
Degree Planning
Her plan re-sequences around the missing prerequisite and still finishes on schedule. A term saved is a term billed sooner.
Risely's agents explain the net number from first price to final term
The agents that move this number.
Each one is a workflow that reads end to end, worked example included.
What changes, and how it runs.
A melt save keeps the whole $2,840
And it recovers the $62,800 the seat returns when the student persists.
One retention point is worth six to seven figures a year
At a mid-size institution, the cheapest net revenue is the tuition already on the books.
Saved terms bill sooner
A recovered plan moves tuition forward and frees the seat behind it.
The technical read
Connects read-only to existing source systems to start
A person approves every send
Every action lands on an append-only log
Runs alongside existing systems. Nothing rips out.