Keep the class already won through the summer.

The summer between deposit day and census day is where paid-for students evaporate. Risely's agents watch every deposit, name every cause, and work every cancellation while the window is open, and counselors approve every send.

Deposit watch: the summer window

Deposit day to census day

deposited May

Seventeen quiet days push the melt risk over the line.

Melt Watch flags the deposit with the stalled aid form attached · held for a counselor

bill · July

The family opens a bill $1,620 over the aid letter.

Melt Causes drafts the fix for financial aid and the bursar · held for a counselor

cancelled · June

A job change breaks the aid math, and the student cancels.

Melt Recovery drafts the reopen offer with a January start · held for a counselor

Every melted deposit takes recruiting spend already paid.

−$2,840

Melt drains the loop before day one.

$marketingappliedadmittedenrolledpersisting$2,840lifetime value$62,800meltCAC burned before day oneattritionLTV truncated$$$$Yield & MeltCase Management

Every melted deposit burns the acquisition and never books the lifetime value. See the whole loop priced →

One crew works the summer end to end.

1

Melt WatchThe quiet deposit gets noticed

A first-year deposits in May, and then the logins stop. Seventeen quiet days push the melt risk over the line, and the warning lands with the stalled aid form attached.

each flagged deposit, quiet days attached

2

Melt CausesEvery stall gets an owned cause

A family opens a July bill $1,620 over the aid letter. The student's quiet traces to the statement, and the fix drafts for financial aid and the bursar. Aid doc, bill shock, housing, orientation: every cause routes to the office that owns it.

the cause on file, read when a cancellation lands

3

Melt RecoveryThe cancellation window gets worked

A deposited student cancels in June when a job change breaks the aid math. The reopen offer drafts with a special-circumstances review and a January start, and a counselor signs it two days in.

Every draft waits for a person's approval, and every approved action writes back to the record.

The June cancellation.

One moment from the chain, at full depth: the reopen offer drafted from the student's own reason, held for a counselor while the window is open.

risely · enrollment · the cancellation window
Melt Recovery

Day 2 of the window

the decision still fresh

Ad

A deposited student

deposited · cancelled with a reason

June

cancellation posted

READThe cancellation posts in June with the reason in the student's own words: a parent's job change broke the aid math.
CROSS-CHECKThe file shows an award packaged on the prior year's income, from before the job change.
REASONA changed income is exactly what a special-circumstances review exists for, and the window to say so is only days wide.
DRAFTThe reopen offer drafts with the review form attached and a January start beside it, held for a counselor.
drafted and waiting on you

Reopen offer + special-circumstances review

Your award was built on last year's income. A special-circumstances review re-runs it on the new number, and if the fall term no longer works, a January seat is open. The form is attached with everything filled in.

the value of the move

a January start

the cancelled seat comes back on the books while the decision is still warm

Risely's agents act, then log it to the record

The agents that move this number.

Each one is a workflow that reads end to end, worked example included.

What changes, and how it runs.

Every quiet deposit gets a name and a cause

The warning lands with the stalled form, the bill, or the housing gap attached.

Every save keeps $2,840 and books $62.8K

Cutting melt by a quarter is worth seven figures in a single season for a mid-size institution.

Every cancellation gets worked while it is warm

The reopen offer or the January start reaches the family within days.

The technical read

Connects read-only to existing source systems to start

A person approves every send

Every action lands on an append-only log

SOC 2 Type IIFERPAGDPR

Runs alongside existing systems. Nothing rips out.

Fill the class with Grow enrollment. Keep it with Beat summer melt.